Trends in Vodka have changed quite a lot during the last few years. Now there is a high demand for flavored vodkas, but the reality is that trends come and go. The companies are using marketing campaigns and celebrity endorsement to fight each other and try to gain higher market share. But do people really enjoy drinking something called Cake or Cotton Candy. I mean what is happening with this segment that suddenly people will drink just anything they think is popular?
Let’s be honest, 90% of all drinkers always mix vodka with some other liquid, let it be juice, Sprite or Red Bull. Or they simply order a cocktail that has 10 different flavors mixed together. So what’s the point of stupid Whipped vodka if you can’t even taste it?
Most Popular Vodka Sales
In theory I like what I am saying, but if we take a look at sales we see significant market share increase of flavored vodka brands. In fact this exotic flavors are so popular it’s almost harder to find a non-flavored vodka when entering the store. It’s almost like I am in candy store and not liquor store and so many to choose from I have no other option but to follow my favorite A list celebrity and buy whatever he is having. Who cares about the taste, it’s the image that’s important right?
Well not for me. I really like Vodka and it’s extremely important for me to drink only the best. So while this is a hot trend, I’ll simply stick to my old neat Russian Standard and let others wake up with crazy hangover in the morning.
CHICAGO– Vodka is the biggest classification within distilled spirits and it remains to increase as a result of its accessibility, mixability and range of offerings, baseding upon a brand-new report from Technomic. Continuous product development– specifically in the tasting section– is steering both imported and domestic options, infusing the category with excitement and extreme competition.
Baseding upon Technomic’s “Unique Fads in Adult Refreshment (TAB) Report: Vodka Group Close-up”, the flavored vodka category experienced a 23 % gain that catapulted the section to consider more than 25 % of overall U.S. vodka volume in 2011. Flavored vodka improved 3.3 million 9-liter cases in 2011 to place among the fastest-growing segments of the spirits business. The record also forecasts recurring growth for the vodka category in 2012, with tasting vodka expected to sustain that development along with one more double-digit gain.
“Along with flavours ranging from citrus to peanut butter and jelly, and access available in all rate points, flavoured vodka really offers something for everyone,” stated Eric Schmidt, supervisor of study for Technomic’s Grownup Drink Resource Team. “Advancement around tastes is non-stop, which means providers are trying to keep consumers captivated by frequently bringing new providings to the industry. Flavoured vodka is one of the most dynamic categories in spirits today, and is expanding in both the retail and on-premise channels due to its approachable and highly mixable positioning.”.
The report additionally discovered almost three-quarters of the vodkas introduced in 2011 were tasting providings, with Smirnoff leading the sector in item introductions. Remarkably, Pinnacle Whipped Lotion increased 324.5 % to rate as the leading tasting vodka brand, and considerable amount increases were achieved by numerous other imported brands.
In regards to flavours, raspberry and citrus continued to be the most well-liked flavours, and vodkas with sweeter profiles gained grip; whipped cream vodkas rose in volume to place as the third biggest taste.
The record analyzes the performance metrics for the overall vodka category, and features ideas into imported and residential section trends; leading brands and providers; cost rate efficiency; and classification and sector projections.
The international spirits market grew by 3.2 % in 2010 to reach a value of $ 262,491.4 thousand. By 2015, this has been anticipated to boost to a market price of $ 306,388.5 thousand, which would certainly reveal a compound annual development rate (CAGR) of 16.7 % because 2010.
In amount terms, the spirits business has been forecasted to boost from a volume of 19,114.8 million litres in 2010, to hit 21,189.4 million litres over the exact same time frame.
The global spirits market describes the production of spirits, with business involved in distilling and blending alcohols, blending and blending liquors with various other ingredients, and distilling safe and clean alcohols.
Smirnoff Vodka is Best Selling Spirits Brand
Spirits manufacturers utilize active ingredients such as grains to distill into sprituous spirit drinks, which they then plan and sell to various kinds of outfits like restaurants, clubs, bars, retailers, alcohol wholesalers, resorts and gambling establishments.
The spirits industry is on the road to healing following a challenging 2009 during which numerous markets were impacted by the credit rating crunch. Several countries and categories are returning to reliability or development over the coming years, yet the time and velocity of recovery will certainly vary significantly relying on regional situations.
2011 continued to see additional consolidation in global spirits, with the leading 10 business increasing their share of the classification to nearly 26 %. Growth was steered by a combination of organic growth, and through distinctive business acquisitions.
Smirnoff vodka took the leading spot when it involves the greatest marketing ‘international spirits brand name’ in 2010/2011. Bacardi rum and Johnnie Walker Scotch whisky placed second and third, while Eco-friendly Mark Russian vodka slipped by Absolut vodka for fourth biggest selling worldwide brand.
Vodka is one of the most popular alcoholic beverages in the World and it’s no wonder there is a huge selection of Vodka products. I guess vodka could be split into two categories. One would be vodka for an average market, where Absolut is the brand that is selling the most. The second category are high end premium vodkas which are reserved only for the rich and famous because the prices are so astronomically high.
KORS VODKA – MOST EXPENSIVE VODKA BRAND
Cost: $12.500 – $24.500
We will now take a look at some of World’s Most Expensive Vodka Brands. I guess this are not vodkas for an average daily drinking but more a way to impress people around and see their jaws when they see the bill. This products are usually not sold in the stores, but in high end restaurants, night clubs, casinos and of course via private market (special order).
A list of most expensive vodkas
2. Belver Bears
3. OVAL Swarovski Crystal Vodka
4. Iordanov Vodka
5. Swarovski-Studded Alize Limited Edition
6. Absolut Crystal
7. Magnum Grey Goose Vodka
8. Absolut Vodka (Mats Svensson Edition)
9. Gold Flakes Vodka
10. Vallure Vodka
11. Imperia Crystal Crown Edition
12. Pincer Shanghai Strength
It seems that the tastes of vodka lovers are willing to pay a fortune to enjoy with friends a taste of one-of-a-kind and unparalleled luxury vodka unique. The globe’s most costly vodkas are Diaka and Diva, both utilize diamond in its purification. Generated by deluxe firm Transborder Advertising, vodka Diaka also called diamond is placed in a bottle made with crystals. That makes this beverage made Poland an unique and luxury is its filtering with almost ONE HUNDRED diamonds, resulting in softness and unique flavor. A million dollars for a container of brandy produced by Blackwood in the distillation process that features jewels, featuring diamonds– it is among the most expensive vodka on the planet. We informed you a few days ago of vodka enhanced scabs of gold. Now comes the Queen Premium Vodka, created by Scottish Blackwood Distillers with a stylish procedure that makes it unique many thanks to using gemstones, featuring diamonds, thoroughly pressed and made use of as a filter. And for a distillate special product packaging must be decent: the classy container is decorated with various types of jewels within it, to enable whoever buys it to have a customized things as long as possible. The rate per bottle arrays from $ 3,700 to one million dollars depending on the stones used.
Revenues of vodka and other spirits in Russia increased 2.2 % to 1.625 billion litres in 2012, the Center for Advancement of a National Alcohol Policy knew Interfax, citing preparatory figures.
Sales of drink and ale drinks grew faster, increasing by 4.5 % to 11.26 billion liters.
Nonetheless, sales of grape and fruit wines stayed level at 1.014 billion liters, while sales of low-alcohol refreshment fell 5 % to 303 million liters.
Vodka Brands Sales
Alcohol consumption in Russia in the pure liquor equivalent grew 2.6 % to 1.35 billion litres, the facility claimed.
Regulations for selling specific types of liquor products changed as of January 1, 2013. Along with a restriction on sales of ale and beer refreshments at non-stationary retail outlets such as kiosks, night-time sales of such beverages will be banned whatsoever retail electrical outlets with the exception of public food catering electrical outlets such as bars and dining establishments.
On top of that, as of January 1 it is prohibited to offer remaining stocks of alcohol products with liquor content of approximately 9 % that are not labeled by unique federal and excise tags.